Value proposition

Restoring habitats and reversing wildlife decline

Founded in 1967, World Wildlife Fund Canada is the country’s largest international conservation organization, with the active support of hundreds of thousands of Canadians. WWF-Canada is part of the WWF global network, working in 100 countries worldwide.

Our head office — located in Toronto — is home to WWF-Canada’s operations and fundraising teams while our conservation staff are also based across the country from Nanaimo, B.C. to Iqaluit to St. John's.

Building on half a century of experience, and with an impressive track record around the world, WWF-Canada has the unique ability to drive large-scale change from local to global levels.

Together, in partnership with foundations, governments, businesses, communities, individuals and our supporters, we are working to conserve species at risk, protect threatened habitats and address climate change. We are drawing on Indigenous knowledge and implementing nature-based solutions that challenge the way we work and redefine humanity’s relationship with the planet.

Our long-term vision is simple: to create a world where people and nature thrive.