Value proposition

Clothes from the future

In every industry there’s someone building the future, whether it’s technology, architecture, food, cars or space rockets. In clothing it’s us. Founded by twin brothers, designers and athletes Nick and Steve Tidball, we use science and technology to create clothing that no-one else can or will – clothes from the future.

Since launching, we’ve won innovation awards from TIME, WIRED and Fast Company and been compared to Tesla and elBulli for our radical commitment to what comes next.

While clothes today still do what they’ve been doing for the last 50,000 years, keeping you warm, dry and cool, we’re on the edge of a revolution. Over the next 10 to 100 years clothes are going to be used to enhance our strength and sensory perception. They will help us become faster, more intelligent, and live longer. So we’re starting work on the next 50,000 years of clothing.

We created the world’s first Solar Charged Jacket that stores and re-emits light, and the first gear for Mars – it’s engineered with an anti-gravity pocket for shifting gravity fields, a ballistic nylon outer shell, and a vomit pocket for puking in space.

Our Garbage Sweater is built from old bulletproof vests and firefighter suits that were heading to the dump. Our Full Metal Jackets uses more than 11km of copper – the future building block for intelligent, disease-resistant clothing. And our Black Algae T Shirt is grown in forests and bioreactors and turns into worm food at the end of its life.