Value proposition

The global authority on consumer trend forecasting.

WGSN is the global authority on consumer trend forecasting. We help brands around the world create the right products at the right time for tomorrow’s consumer.

WGSN's trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics and expert advisory.

trends, forecasting, product design, market intelligence, retail, marketing, fashion, colour, interiors, lifestyle, beauty, data, insights, consumer insight, food & drink, consumer tech, data, insights, brand strategy, bespoke research, events, and innovation