Value proposition

Transparency sells better than perfection

Todd Caponi fell into sales, then fell in love with the decision science surrounding it. He turned that into a career encompassing multiple sales leadership roles, including building the revenue capacity of one tech company from the ground-up into Chicago’s fastest-growing, another where his efforts helped drive the organization to a successful IPO followed by an acquisition worth almost $3B, and another where his turnaround efforts were rewarded with the American Business “Stevie” Award for Worldwide Vice President of Sales of the Year.

His first book, The Transparency Sale, has earned international best-seller status and has won three best sales book awards.

Sales Melon LLC, led by Todd, provides speaking & workshops focused on teaching revenue organizations how to leveraging transparency and decision science to maximize their revenue capacity.

His most popular programs focus on Positioning, Presenting, Negotiations and Sales Leadership.

Speaking, Sales, Sales Training, and Sales Consulting