Value proposition

Groww is a mobile app that aims at making gardening easier: in your pocket, in the field, all you need to know about plants and pots and stuff.

Tell us what plants you have, we'll shoot the best advice to you, tailored to your special needs. We'll check the weather forecasts for you and notify you when the nights get chilly and the time has come to bring your potted fern inside. We'll remind you of pruning time - you'll never forget that again. You'll be able to look backwards, at pictures you took last summer of your clematis, and realise how big it became, and we'll help you plan ahead so you won't miss the occasion of planting tomatoes, this year - which you always said you'd do one day, remember?

The app was soft-launched in april 2015 and we're very happy with the results, the feedback, the love.

Mobile application, Gardening, e-commerce, and m-commerce