Value proposition

InGAME is part of #CreativeClusters funded by @ahrcpress – part of #IndustrialStrategy

InGAME is an R&D Centre at the heart of the Dundee videogames cluster and offers R&D Services for the games and media industry in the city and beyond. The primary purpose of InGAME is to increase the value and scale of the cluster. This is achieved by:

- De-risking the creative process. InGAME creates mixed teams from industry and academia to explore creative experimentation utilising new and emerging game technologies. Teams explore new audiences and interdisciplinary working relationships as well as creative new content and models for gaming.

- Exploiting innovation. InGAME identifies and exploits technical and process innovations with potential value as standalone products/services in their own right, via cross-sector engagement, and develop solutions to drive disruptive innovation.

- Cluster intensification. InGAME scopes the sectoral landscape and develops responsive organisational development support to SMEs to intensify growth, scale, sustainability and talent pipelines.

The project is funded by the Arts and Humanities Research Council (£5.25M), the Scottish Funding Council (500K) and this support is matched by industry, sector and academic investment of R&D expertise.

Games industry partners include 4J Studios, All4Games, BBC, Beano Studios, Biome Collective, DeltaDNA, Microsoft, Outplay Entertainment and Sony Interactive Entertainment Europe, while business and cluster development will be supported by Creative Dundee, Creative Scotland, Elevator UK, Interface, Dundee City Council, Scottish Enterprise, TIGA, UK Games Fund and UK Interactive Entertainment and V&A Dundee.

Led by the School of Design and Informatics at Abertay, along with the University of St Andrews School of Management and the School of Humanities and DJCAD at Dundee University, the academic consortium collaborate with industry partners to deliver world leading research and development across design and development, technological and business innovation.