Value proposition

Our mission is to inspire active lives through nutrition and wellness for a healthier tomorrow.

Our story began with the desire to fill a gap in the fitness and active nutrition industry when it came to quality products made with scientifically backed key ingredients. We wanted to create a supplement company that filled this gap with a commitment to producing quality, science-based products.

In 1995, Iovate Health Sciences International began as a direct-to-consumer mail order business with only three products: Creatine 6000-ES, Acetabolan, and the original Hydroxycut formula.

Only a year later, we launched our Wholesale Retail Division. Our products flew off the shelves of some of the biggest vitamin and health retailers across the country. More and more people experienced success with our products, resulting in several product launches, and ultimately, a substantial growth in our company. At this time of explosive growth, Iovate Health Sciences International was headquartered in Mississauga where we had two head offices over the years.

In January of 2008, Iovate Health Sciences International moved to a state-of-the-art office building in beautiful Oakville, Ontario. With the move, our company grew even more, expanding our departments, product lines, and valuable corporate partnerships with companies like Walmart, Walgreens, and Sam’s Club.

Today, Iovate Health Sciences International is a dynamic, leading-edge nutritional company that delivers some of the highest quality, most innovative, and effective active nutrition products in the world. With brand innovations like MuscleTech®, Six Star Pro Nutrition®, Purely Inspired®, and HydroxycutTM, we are committed to be the number one active nutrition and weight management supplement company in the world.

Headquartered in Oakville, Ontario, Canada, we are a family of more than 250 employees, six national brands, and effective products that can be found across the globe.