Value proposition

Living consumer intelligence

YouGov is an international online research data and analytics technology group. Our mission is to offer unparalleled insight into what the world thinks.

With operations in the UK, the Americas, Europe, the Middle East, India and Asia Pacific, we have one of the world's largest research networks.

At the core of our platform is an ever-growing source of connected consumer intelligence that has developed daily over our 20 years of operation. We call it living data. All of our products and services draw upon this detailed understanding of our 26+ million registered panel members in over 55 markets to deliver accurate, actionable consumer insights.

Our innovative solutions help the world’s most recognised brands, media owners and agencies to explore, plan, activate and track better marketing activities:

Explore
Actionable answers from your audience - from syndicated data and in-depth custom research to quick surveys and polls.

Plan
Unlock the most complete view of your audience, with over a million profiling points.

Activate
Supercharge campaigns with precision targeting and unmissable advertising.

Track
Continuously monitor what the world thinks about brands, campaigns and your competition, with daily updates.

As innovators and pioneers of online market research, we have a strong reputation as a trusted source of accurate data and insights. Testament to this, YouGov data is regularly referenced by the global press, and we are the most quoted market research source in the world (Meltwater 2022).

Omnibus Surveys, Consulting Services, Brand Tracking, Advertising Effectiveness, Qualitative Research Services, Stakeholder Consultation, Market Research, Quantitative Research Services, Self-Serve Surveys, Surveys, Survey building, Panel, Audience Research, and Consumer Profiles