Value proposition

A lifestyle brand founded by @mariekondo. Tidy your space, transform your life.

KonMari is a lifestyle brand founded by Marie Kondo.

Marie introduced the KonMari MethodTM in her best-selling book, "The Life-Changing Magic of Tidying Up."​ 
Her approach to tidying is rooted in a single question: Does this item spark joy? Identifying what sparks joy leads to a home filled only with items you cherish. It’s also a path to self-discovery, mindful living and fulfillment.

Our goal is to help more people choose joy and complete their tidying adventures, and we are committed to developing the simplest and most effective tools to help you get there.