Value proposition

Automobili Lamborghini.
Driving Humans Beyond.
Brave. Unexpected. Authentic.



Brave, authentic and unexpected, Lamborghini is so much more than a brand.

Since our foundation in Sant’Agata Bolognese in 1963, we have revolutionized the automotive, design and engineering fields in ways that were previously unimaginable. We have spent more than half a century creating and perfecting the ultimate Super Sports Car.

Focusing on more recent times, the game-changers that have been launched since 2019 include: Huracán STO (the road-legal racecar version of Huracán), Aventador LP 780-4 Ultimae (the most powerful Aventador ever made), Countach LPI 800-4 (a re-imagining of the iconic model that bears its name), Huracán EVO RWD and EVO RWD Spyder (rear wheel drive models that embrace Lamborghini’s original mechanical purity).

Aside from crafting vehicular works of art, we are paving the way for an environmentally sustainable route. Our Direzione Cor Tauri strategy aims to achieve complete decarbonization of all our future models. This hybridization process will lead Lamborghini into a new and brighter phase of its existence.

As we have always done throughout our history, we will continue to be brave, authentic and unexpected in all our endeavors.


Super Sport Car, Luxury, and automotive