Value proposition

Come as you are and become the best you. People are our magic ingredient. #BringYourFlavor

Since our founding 10 years ago, we’ve always been a different kind of company. After moving to New York from his native Turkey, our CEO Hamdi Ulukaya thought everyone deserved better options, so he set about making delicious, nutritious, natural, and accessible Greek Yogurt right here in the U.S.

Our mission since day one has been to provide better food to more people. And now as the No. 1-selling Greek Yogurt brand in America and the second largest overall yogurt manufacturer, we believe every food maker has a responsibility to provide people with better options, which is why we’re so proud of the way our food is made.

From the very first batch that came off the line in Upstate New York, in 2007, our cups have been crafted using only natural, non-GMO ingredients. We refuse to use any preservatives. Our yogurt contains no artificial flavors, artificial sweeteners, or preservatives.

It has been a busy 10 years for Chobani. Along our journey, we’ve constantly innovated our offerings to evolve with customer tastes and preferences, leading with values, and putting our people first.

As we look to the future, Chobani is reinvigorating its founding mission with a vision to make universal wellness happen sooner using food as a force of good.

Our vision builds on the company's founding mission to provide better food for more people, while laying out how Chobani is defining wellness and where the brand will invest to achieve it:
• Nutritional Wellness: Scaling our efforts to provide better food for more people.
• Social Wellness: Increasing our investment in the communities we serve and the people who craft our food.
• Environmental Wellness: Building a supply chain that ensures the planet's health.

This evolution supports Chobani’s ambition to become a food-focused wellness company and providing better food to all people.