Value proposition

Experts in lingerie, sleepwear and swimwear.

Founded in 1985, Boutique la Vie en Rose Inc. has stood out as a Canadian leader in the lingerie, sleepwear and swimwear since its acquisition by François Roberge in 1996 and the acquistion of Bikini Village in 2015. La Vie en Rose focuses on providing people with high-quality and affordable undergarments, lingerie, loungewear, sleepwear, swimwear and beachwear. Bikini Village positions itself as the destination of choice for the best selection of internationally renowned branded swimwear, beachwear and accessories for women and men.

Based in Montreal, the company has over 4 600 employees and more than 287 stores across Canada under the two separate brands. We celebrate our customers through products that fit real life and provide comfort, while making shopping fun and effortless. Boutique la Vie en Rose Inc. is a true Canadian success story. It has been growing internationally since 2004 with the opening of nearly 400 stores in 19 countries.

Retail, Lingerie, Sleepwear, and Swimwear