Value proposition

NOW Money makes money easy, for everyone, every day

NOW Money is a FinTech company based in Dubai which operates across the United Arab Emirates in partnership with the Commercial Bank of Dubai and VISA.

NOW Money is designed to meet the genuine needs of our customers through financial inclusion - it provides financial services to both corporates and employees, by offering a free payroll portal to the companies and a digital bank account to the employees.

Financial inclusion means giving everyone equal access to financial services, whatever is their background, income level or how much money they earn and we are committed to provide a digital bank account to all.

A key difference in NOW Money’s mission for change, is that we focus on improving the digital and financial literacy of our customers, positively contributing to their overall well-being and security.

In 2016, our co-founders, Katharine Budd and Ian Dillon, realised the opportunity to bank the GCC’s unbanked population, by developing a service that removes the stress of financial services for everyone involved – employees, employers, and banks - and they re-designed the wider financial ecosystem.


Mobile wallet, Money transfer, Startup, Financial inclusion, Remittance, Mobile technology, Payroll solution, Financial services, Fintech, Financial technology, Smartphone application, and Sustainable Development Goals