Value proposition

Forrester helps business and tech leaders use customer obsession to accelerate growth. With us, you can be bold at work.

Forrester is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth.

Through Forrester’s proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the center of their leadership, strategy, and operations.

Our unique insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester WaveTM evaluations; more than 100 million real-time feedback votes; and the shared wisdom of our clients.