Value proposition

About Pantone and the Pantone Color Institute:

Pantone is the global color authority and provider of professional color standards for the design industries. Pantone products have encouraged colorful exploration and expressions of creativity from inspiration to implementation for more than 50 years.

Through the Pantone Color Institute, Pantone continues to chart future color direction and study how color influences human thought processes, emotions and physical reactions. Pantone furthers its commitment to providing professionals with a greater understanding of color and to help them utilize color more effectively.

Always a source for color inspiration, Pantone also offers designer-inspired products and services for consumers. More information is available at www.pantone.com. For the latest news, trends, information and conversations, connect with Pantone on Instagram, Facebook, Threads, TikTok, and Twitter.

Graphic Design Color Standards, Fashion, Home + Interior Color Standards, Color Intelligence & Trend Forecasting, Color Management, Technology, Calibration, Color Consultation Services, Custom Color Development, Color Stories, Macro Trend Intelligence, Trend Forecasting, Color Psychology, Licensing, Color Of The Year, and Color Trend Insights