Value proposition

FlyerTalk is an Internet forum for discussion of airline frequent flyer programs, hotel loyalty programs and other issues related to air travel. The site was founded in 1998 by Randy Petersen and was acquired by Internet Brands in 2007.

According to Petersen, as editor of Frequent Flyer, he saw FlyerTalk as a way to allow the readers to combine their knowledge into a knowledgebase. Since that time, the site has grown to more than 200 forums and over 10,000,000 posts. The site has approximately 20 million page views per month and 27,000 - 52,000 daily unique visitors. .

Some of the hotel and airline forum participants include official presences who use the site to learn about the issues important to their customer base. One example of the site's influence is a wager between the Continental Airlines CEO and a site member as to whether 60 or more community members would voluntarily fly (using their own miles and incurring their own out-of-pocket expenses) to a feedback meeting in Houston for the airline; 274 did. FlyerTalk has been cited as a powerful voice in shaping airlines reward programs, and as a source for novel ways to use frequent flier miles.

travel, mileage, and loyalty programs