Value proposition

Pairing the physical with the digital

Digital journey. Digital transformation. Digital evolution. Call it what you will, but the fact is we’ve all been living on ‘planet digital’ for a good while now. That’s why it’s time to change the narrative of digital simply being a thing we do, when in reality it threads through everything we do.

Through leading RFID technology and capabilities, Avery Dennison bridges the physical and the digital - enabling businesses to add connectivity to any item. This means engaging consumers in new ways, boosting supply chain efficiency, harnessing the benefits of new legislation like the Digital Product Passport (DPP), and ensuring tighter control of stock inventories. It also places dependable data firmly at hand when answering calls for improved transparency and waste reduction across the supply chain.

Our leading digital ID technologies:
📉 Unlock supply chain transparency and reduce waste
🚀 Make inventories more visible and more productive
🛍 Provide greater insight into consumer behavior and preferences
🛒 Generate enhanced experiences that make shopping more satisfying, informative and fun

In industries as diverse as Apparel, Beauty, Food, Logistics, Healthcare and Automotive, Avery Dennison Smartrac’s portfolio of RFID, sensor technologies and solutions pair every physical product with its digital twin. The result? A sum-total pairing that makes every product connected. This new connectivity unlocks radical new possibilities for companies and consumers.

We’re always talking about “connecting together.” atma.io by Avery Dennison unlocks the power of connected products by assigning unique digital IDs to everyday items. Why? To give unparalleled end-to-end transparency by tracking, storing and managing all the events associated with each individual product — from source to consumer and beyond to enable circularity.

Discover the world of atma.io.


RFID transponders & inlays, NFC tags, sensors, supply chain management, customer experience, asset tracking, supply chain transparency, traceability, circular economy, waste management, digital ID technologies, connected products, animal ID, sustainability, Digital Product Passport, i.Lab innovation centers, waste management, traceability, Digital ID technology , and brand protection