Value proposition

ThreeSixty Group acquired FAO Schwarz in 2016 and is enthusiastically bringing the FAO Schwarz Flagship Store back to life in New York City at Rockefeller Center in 2018!

FAO Schwarz, founded in 1862, is one of the oldest and most iconic toy brands in the world. FAO Schwarz has always been synonymous with quality and innovation, offering one-of-a-kind playthings and creating cherished memories for generations of kids. The fondness associated with FAO Schwarz is wrapped up in the theatre of it all. It’s more than just toys, it’s the deep nostalgia for toys that come to life as kids of all ages enter the store. A visit to FAO Schwarz means much more than a trip to a toy store. With the anticipation and excitement of a special occasion, FAO Schwarz never fails to deliver a feast for the senses – exciting adults and children alike.

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