Value proposition

Alienware is a United States computer hardware subsidiary of Dell, Inc. It mainly assembles third party components into desktops and laptops with custom enclosures. Alienware also offers for sale rebadged computer peripherals, such as headsets, computer mice, monitors and keyboards. Their hardware has a distinctive "sci-fi"​ style, typically including decorative lighting. Alienware was founded in 1996 by Nelson Gonzalez and Alex Aguila.