Value proposition

Live healthier, for fun.

Health Month is about taking the SCIENCE of nutrition and behavior change and combining it with the SOCIAL GAMES of the recent social web to help people improve their health habits in a fun and sustainable way. We're happy to leave behind the sketchy get-thin-quick schemes and boring fads that you can't relate to (and half-suspect of being more harm than good anyway).

The formula for living healthier has 4 ingredients: 1) the information (you have most of that, and we can help fill gaps), 2) the ability (you have that too), 3) the motivation (who doesn't want to be healthier, at least a little bit, right?), and 4) the fun and sustainable trigger. The reason. The self-challenge. The game that helps you live healthy, not because you have to, but because it's fun.

health, self-improvement, social games, and gamification