Value proposition

Actionable TV Intelligence

TVTY empowers marketers with actionable intelligence to measure and optimize global TV advertising.

TVTY’s solutions allow brands and their agencies to measure the real impact of their TV campaigns on their business outcomes (website traffic, app downloads, in-store conversions, and more), and to reinforce TV’s efficiency by activating digital media in complementarity with TV.

TVTY is a subsidiary of Nielsen (NYSE: NLSN), a leading global data and analytics company.

//

La plateforme de TVTY permet aux marques et à leurs agences média de mesurer l’impact réel de leurs campagnes TV (via le trafic généré sur leur site internet, le téléchargement de leur app, les achats effectués en magasin...) et de renforcer l'efficacité de la TV par l’activation de campagnes digitales complémentaires.

TVTY est une division de Nielsen, entreprise cotée au NYSE, leader mondial de l’analyse d’audience.


real time TV data, innovation, advertising, multichannel strategy, synced campaigns, moment marketing, online/offline synchronization, performance, digital, video, display, amazon, TV, adtech, ad, digital media, search, and digitalmarketing