Value proposition

At the New Voices Fund, we are redefining the future of investment in the consumer sector by focusing on founders who lead brands serving the New General Market. This market is defined as an amalgamation of cultures, ethnicities, and demographics, united by shared need states, lifestyles, and commonalities.

We firmly believe in the power of inclusion, recognizing both the differences within populations and the shared needs across them. We back founders that think differently. They create better solutions, and can serve all consumers, not just a few or the largest segment. By identifying common needs and connection points among people, they transcend differences and unite in their pursuit of innovation and inclusion.

Our journey begins with the profound belief that we are all interconnected by our collective aspirations for better, healthier, and more purposeful lives.

Consumer Packaged Goods, Venture Capital, Growth Equity, Operational Expertise, Food / Beverage, Haircare, Personal Care, Skincare, Health / Wellness / Nutrition, Strategic Guidance, and Consumer Tech