Value proposition

Top founders start here. Alloy, Alma, Chief, Electric, K Health, Vestwell, & more. Forbes Midas List; Insider Seed 100.

Our investors take a low-volume, high-conviction approach—because we commit unreasonable resources to create unfair advantages.

The differentiator, unheard of in early stage VC, is Primary’s Impact team: Full-time, seasoned executives working alongside founders to supercharge growth and secure quality hires, early customers, and downstream investors.

Cofounders Brad Svrluga and Ben Sun have won recognition from Forbes' Midas List and Insider's Seed 100. With nearly $1 billion in assets under management, this team spends $4.5 million annually on operational talent salaries, embeds with companies for 2,500 hours of high-intensity fractional leadership work, conducts 1,000 candidate interviews, maintains a pool of 1,000+ active job seekers, and hosts 250 events large and small for the NYC tech community.

Venture Capital, Startups, Entrepreneurship, and Technology