Value proposition

Small, global company with novel approaches to strategy, culture, innovation and change. Formally Cognitive Edge.

The Cynefin Company enable individuals and organisations to navigate and make sense of uncertainty by providing tools and methods based on scientific theory. The value of this is that we enable you to develop a connected organisation that is fluid and flexible enough to respond to the unexpected.

The Cynefin Company is focused on rejuvenating management practices to better equip organisations when addressing intractable problems or seizing new opportunities in uncertain and complex situations. Where traditional approaches have failed to deliver success, The Cynefin Company techniques enable the emergence of fresh and insightful solutions seen from multiple perspectives.

The Cynefin Company solutions, comprised of open source methods, original research and the SenseMaker® Software Suite, are delivered through the The Cynefin Company Network. The Cynefin Company Network is a widely dispersed, cohesive Network of experienced professionals in private and public sector organisations from diverse disciplines with deep-rooted experience in both business and science. It includes academics and practitioners, in-house and commercial consultants. Membership of the Network is attained through participation in an Accreditation programme.

The Cynefin Company SenseMaker® Software Suite provides a set of tools designed to enable informed decision making in organisations using both structured and unstructured data in a common environment. The Suite is fully integrated with a coherent body of formal methods is the outcome of several years of research into human based organizational complexity, sensemaking, decision making, knowledge sharing and narrative.

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