Value proposition

We bridge the gap between talent and employers through insights and analysis on candidate needs & preferences.

Since 2002, Potentialpark has supported employers with knowledge about candidates and their information-gathering, decision-making and application processes.

As people are the competitive advantage of our time, we bring the candidates’ voice to the table. We equip employers with a knowledge-driven road map to become fit for demographic shift and digitalization.

In this way, we help companies to innovate communication so that the right people find, engage and join them. We bring employers and candidates closer to one another.

Located in Stockholm, Sweden, our team is as international as our projects.

market research, employer branding, career websites, applicant tracking systems, social media, online recruitment communication, mobile recruiting, mobile employer branding, candidate experience, HR communication, and talent communication