Value proposition

Industry experts in branding, design and artwork, specialising in retail packaging, mobile optimised imagery, and CGI.

At The Line Agency, we are the go-to specialists when it comes to all things branding, design and artwork production. Our forte is predominantly retail packaging and this goes hand in hand with our proficiency in the creation of mobile optimised imagery and CGI that truly stands out.

Our comprehensive packaging service, underpinned by our extensive design and artwork production experience, is second-to-none. We have built a team that fundamentally gets ‘it’, from creating on point design concepts to providing top-notch artwork files, all to the highest standards. Furthermore, we believe in collaboration every step of the way, from tackling challenging design briefs to delivering flawless artwork and optimised images – it's what we do best!

📱 What is Mobile Optimised Imagery? It is the art of taking an existing pack design and enhancing key callouts such as the brand logo, product variant and weight/volume to increase legibility for online use, whilst retaining brand recognition and values. With our deep understanding of packaging, we excel at it.

We have been at the forefront of mobile optimised imagery since the initial development stage and our partnership with Nielsen Brandbank helped bring it to the masses. Our research and findings helped set-down guidelines that are now considered the industry standard. Our experienced optimised imagery production team, with their extensive software knowledge and skills provide optimised imagery that ensure clarity on the digital shelf.

We specialise in a variety of sectors although if pushed, we would say our niche is packaging design and artwork alongside mobile image optimisation, but then we do work with one of the UK's largest food retailers! That said, we still offer everything you would expect from a full-service marketing agency including advertising, print production, packaging, branding, website design and marketing support. And hands down, we have the best client service support in the industry.

Branding, Packaging, Design, Advertising, Brochure & Magazine Design, Point of Sale, Website Design, Exhibitions, Mobile Optimised Imagery, Illustration, Graphic Design, Tertiary Brands, Retail/Category Presentations, FMCG Marketing, Marketing Campaigns, Direct Mail, and Packaging Design