Value proposition

Cradle to Cradle Certified® is the global standard for products that are safe, circular and responsibly made.

The Cradle to Cradle Products Innovation Institute is dedicated to powering the circular economy through products that have a positive impact on people and planet.

Through the Cradle to Cradle Certified® Products Program, the Institute sets the global standard for products that are safe, circular and responsibly made. Cradle to Cradle Certified is used by future-focused designers, brands, retailers and manufacturers across the value chain to innovate and optimise materials and products according to the world’s most advanced science-based measures for material health, product circularity, clean air and climate protection, water and soil stewardship, and social fairness.

The Institute also powers the global shift to a circular economy through partnerships and collaborative initiatives that equip businesses, governments and other stakeholders with the technical frameworks and knowledge they need to transform the way products are designed and made.

OUR VISION is a world where safe materials and products are designed and manufactured in a prosperous, circular economy to maximize health and wellbeing for people and planet

OUR MISSION is to lead, inspire and enable all stakeholders across the global economy to create and use innovative products and materials that positively impact people and planet.

The Institute operates globally and is headquartered in San Francisco, California and in Amsterdam, The Netherlands.

Cradle to Cradle, Product Design , Industrial Design, Green Building , Circular Design, Circular Economy, Certification, Business to Business, Design Thinking, built environment, beauty & personal care, electronics, automotive, green buildings, cleaning products, textiles & apparel, circular products, material health, social fairness, water & soil stewardship, clean air & climate protection, circular design, and Sustainable Design