Value proposition

Your single point of access to the addressable TV ecosystem

Created by GroupM in 2017, Finecast, now part of GroupM Nexus (GroupM's leading global performance group), is the group's leading addressable TV company which enables advertisers to personalise TV ads across on-demand, linear and live streaming TV environments. Finecast gives advertisers the ability to deliver relevant ads to audiences watching TV content across multiple broadcasters, connected devices, set top boxes, over-the-top providers and game consoles – all through a single point of access.

Addressable TV, TV advertising, media buying, Advanced TV, Creative Optimization, Advertising, Audience Segmentation, and Incremental Reach