Value proposition

In the four years that have passed since Sharon Meers and Joanna Strober launched the first edition of their trailblazing work-life balance treatise Getting to 50/50 on The TODAY Show, a great deal has changed. There’s no denying that women today enjoy equality unknown to prior generations. Now, it’s time to close the gap for good. In the mass-market paperback re-launch of Getting to 50/50 [Viva Editions, October 24th, 2013], Meers and Strober make the heaviest-hitting case to date for how working families really can have it all. By sharing their personal experiences as mothers, wives, and successful businesswomen – and unparalleled analysis of social science research – the authors show how, if we are willing to change the way we perceive our choices in career, marriage and childrearing, we can have much, much more of what we want. Getting to 50/50 offers a practical roadmap to help women - and men - stay engaged with their kids without sacrificing their careers!

“We have a long way to go before we achieve equality,” writes Facebook COO Sheryl Sandberg, in a thought-provoking foreword written specifically for the 2013 edition of Getting to 50/50. “50/50 is not just the fair thing to do, but the better thing to do for a family.”

Achieving a 50/50 home life, work life, and mindset