Value proposition

For healthy pool people

Poolwerx is the world’s largest global franchise pool service brand. Established by Executive Director and Founder John O’Brien in 1992, Poolwerx has grown to over 650 service vehicles and 180 stores in Australia, New Zealand and the United States. Poolwerx has multiple revenue streams with repeat clients and is secure in the growing home services sector and is a technology leader. Poolwerx is the Official Partner of the Brisbane Heat and also champions the importance of teaching lifesaving water skills through its annual community initiatives.

The company's commitment to excellence is evident in its rigorous franchisee selection, thorough franchisee training and support, and its focus on pool health and safety. These efforts have been recognised on numerous occasions in the form of both franchising and industry awards.

Poolwerx Awards & Recognition
- FCA Franchisor of the Year 2022, 2016, 2004
- FCA Multi Unit Franchisees of the Year 2015, 2013 and 2012
- FCA Marketing Campaign of the Year 2020
- FCA Field Manager of the Year 2021, 2022
- Inside Franchise Business Top 30 Executives – Nic Brill, CEO
- SPASA Multi-location Pool Store of the Year 2023, 2022
- SPASA Best Pool Store of the Year 2023
- SPASA Marketing Campaign of the Year 2022
- SPASA Retail Service Award 2023, 2022
- Westpac NZ Franchise Awards – Home & Lifestyle Franchisee of the Year 2021
- SPASA NZ – Best Mobile Service Business 2021
- SPASA NZ – Professional of the Year 2021
- SPASA NZ – In-Field Technician of the Year 2021
- SPASA NZ – Best Single Location Pool Store of the Year 2023


Franchising, Pool Maintenance, Retail Management, Mobile Servicing, B2B, Strata, and Institutions