martech Value proposition
[Automatic translation follows] Creative impertinence at the service of business relevance.
• GRENADE&SPARKS, is a new “advertising” & which offers advertisers a strategic and operational approach called “brand program”.
• GRENADE&SPARKS belongs to its managers. 100% of the capital is held by the 7 operational managers of the agency.
• GRENADA & SPARKS knows how to manage network organizations and support specialized retail brands.
• The “field” presence and the continuous observation (in-store and online) of the customer journey constitute one of the high points of the GRENADE & SPARKS.
• The media/contact and digital strategy division is headed by Vincent Montet, who is also director of the specialized MBA “Marketing Commerce on the Internet” at the Leonardo da Vinci Institute.
His expertise brings to each brand program a sharp observation of the digital world, technological innovations and their consequences on consumer behavior and the e-transformation of retail.
GRENADA & SPARKS is the result of the merger between the advertising agency GRENADE (created in 1990), and the pure digital player IRM Agency (created in 2004)
AD & DIGITAL, SOCIAL MEDIA, WEBSITE & APPS, and SHOPPEROriginal language
L'impertinence créative au service de la pertinence business.
• GRENADE&SPARKS, est un nouveau format d’agence de communication “advertising“ & digitale qui propose aux annonceurs une approche stratégique et opérationnelle nommée « programme de marque ».
• GRENADE&SPARKS appartient à ses managers. 100% du capital est détenu par les 7 managers opérationnels de l’agence.
• GRENADE & SPARKS sait gérer les organisations en réseaux et accompagner les marques d’enseignes spécialisées.
• La présence « terrain » et l’observation continue (en magasin et web) du parcours client constituent un des points d’orgue de l’approche GRENADE & SPARKS.
• Le pôle média / contact et stratégie digitale est dirigé par Vincent Montet, par ailleurs directeur du MBA spécialisé «Marketing Commerce sur Internet » à l’Institut Léonard de Vinci.
Son expertise apporte à chaque programme de marque une observation pointue du monde digital, des innovations technologiques et de leurs conséquences sur les comportements des consommateurs et la e-transformation du retail.
GRENADE & SPARKS est issue de la fusion entre l’agence de publicité GRENADE (création 1990), et du pure player digital IRM Agency (création 2004)
PUB & ACTIVATION DIGITAL, SOCIAL MEDIA, SITE INTERNET & APPS, and SHOPPER
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