Social networks
53,256 62,716Activities
Entity types
Location
4 Matthew Parker St, London SW1H 9NP, UK
London
United Kingdom
Employees
Scale: 201-500
Estimated: 249
Engaged corporates
19Added in Motherbase
5 years, 3 months agoAlso known as The Nudge Unit.
The Behavioural Insights Team, often known by our other name The Nudge Unit, is a unique company. We started life inside No 10 Downing Street as the world’s first government institution dedicated to the application of behavioural sciences.
We are now a world-leading consulting firm whose mission is to help organisations in the UK and overseas to apply behavioural insights in support of social purpose goals.
Since December 2021 BIT has been wholly owned by Nesta, the UK's leading innovation charity.
BIT coined the term ‘behavioural insights’ in 2010 to help bring together ideas from a range of inter-related academic disciplines (behavioural economics, psychology, and social anthropology). These fields seek to understand how individuals take decisions in practice and how they are likely to respond to options. Their insights enable us to design policies or interventions that can encourage, support and enable people to make better choices for themselves and society.
Behavioural insights interventions are usually simple, highly cost-effective, and often yield surprising results.
behavioural science, randomised controlled trials, quantitative analysis, consulting, public policy, research, testing, empiricism, and behavioral science
Global leaders and pioneers in applied behavioural science
Corporate | Type | Tweets | Articles | |
---|---|---|---|---|
The World Bank International development, International Trade and Development | The World Bank International development, International Trade and Development | Other 3 Dec 2014 | | |
UK Atomic Energy Authority Research, National and local authorities | UK Atomic Energy Authority Research, National and local authorities | Other 16 Nov 2021 27 Jul 2023 | | |
Secrétariat général pour la modernisation de l'action publique (SGMAP) National and local authorities, Government Administration | Secrétariat général pour la modernisation de l'action publique (SGMAP) National and local authorities, Government Administration | Not capitalistic Partnership Not event 9 Feb 2021 | | |
Meta Software Development | Meta Software Development | Other 18 Jul 2023 | | |
Deutsche Bank Bank, Financial Services | Deutsche Bank Bank, Financial Services | Other 4 Feb 2019 | | |
Aviva Investors Insurance, Financial Services | Aviva Investors Insurance, Financial Services | Other 25 Oct 2019 | | |
Mastercard Finance, IT Services and IT Consulting | Mastercard Finance, IT Services and IT Consulting | Other 17 Jan 2020 | | |
Deloitte Consulting, audit, Business Consulting and Services | Deloitte Consulting, audit, Business Consulting and Services | Other 29 Jul 2019 | | |
SEI — Stockholm Environment Institute Research, Research Services | SEI — Stockholm Environment Institute Research, Research Services | Other 23 Jan 2020 | |