Value proposition

We make ecommerce effortless! Build the exceptional with the leading open commerce platform.

Shopware, founded in Schöppingen in 2000, offers a holistic omnichannel digital commerce platform for sophisticated mid-market and lower enterprise merchants, with high flexibility and various options for B2C, D2C, B2B, as well as service-based use cases. Shopware is well-positioned and one of the market leaders in its segment, especially in the DACH region, with a fast-growing business in North America.

The solution is headless, API-first, and uses an Open-Source architecture, allowing merchants to individually customize and scale the product offering, creating a strong customer experience. Furthermore, Shopware relies on a global network of 1,600 sales, technology and solution partners, securing a stable ecosystem. Shopware merchants currently process a combined GMV of more than 20 billion USD across the global Shopware platform.

Responsive, Marketing, SEO, International, Marketplaces, E-Commerce Platform, Open Commerce, Digital Commerce, B2B / B2C, Cloud, Business Model Composer, and Composable Custom Experience