Value proposition

Advancing the travel industry's impact to help people + places thrive.

We are a non-profit organization dedicated to the long-term survival of the travel + tourism industry. By inspiring each other to make travel a force for good, we can ensure the future prosperity of the people and places who rely on it. And by creating mutual respect and commitment between people and the planet, we believe we can change the world through travel.

Whether you are a dedicated travel professional or leading a global corporation, you will find events, tools, resources, and activities to propel your business into a sustainable future.



Tourism Industry Volunteer Programs, Internships, Sustainable Tourism, Events, Professional Development, and Industry Collaboration