Value proposition

We’re here to help you live a longer, healthier and more financially secure life.

We’re here to help you live a longer, healthier and more financially secure life.

Our positively different health and life insurance reward you for being healthy.

By incentivising you to take a more active role in managing your own wellness, you can develop positive long-term lifestyle and financial habits that are good for you, good for us and good for society.

That’s why more than a million Vitality members (as at June 2018) are now enjoying better health, better protection and better financial security, living the life they want.

Vitality. Positively different.


Health Insurance, Life Insurance, Investments, Health & Wellness, and Innovation