Value proposition

We exist to unlock the possibilities in every girl and woman through the power of sport.

The Women’s Sports Foundation exists to enable girls and women to reach their potential in sport and life. We are an ally, an advocate and a catalyst.

Founded by Billie Jean King in 1974, we strengthen and expand participation and leadership opportunities through research, advocacy, community programming and a wide variety of collaborative partnerships.

The Women’s Sports Foundation has positively shaped the lives of millions of youth, high school and collegiate student-athletes, elite athletes and coaches. We’re building a future where every girl and woman can #KeepPlaying and unlock the lifelong benefits of sport participation. All girls. All women. All sports.®

To learn more about the Women’s Sports Foundation, please visit www.WomensSportsFoundation.org.





Youth Programming, Girls & Women In Athletics, Gender Equality, and Research