Value proposition

Illuminate market realities,
Inspire critical thinking,
Ignite data-driven business actions.


Aberdeen Strategy & Research, a division of Spiceworks Ziff Davis, with over three decades of experience in independent, credible market research, helps illuminate market realities and inform business strategies. Our fact-based, unbiased, and outcome-centric research approach provides insights on technology, customer management, and business operations, to inspire critical thinking and ignite data-driven business actions.

For more information, visit www.aberdeen.com.



Technology Data, B2B Analytics, B2B Data, Content Marketing, Research, Software, Lead Generation, B2B Marketing, Account-Based Marketing, Market Intelligence, Analytics, Market Insights, Predictive Intelligence, Market Analytics, Business Intelligence, Intent Data, Buyer Intent, and Buyer Behavior