El Arte de Medir
Entity

  • El Arte de Medir

    Created in 2011
  • BETA

    Up & running (A)
    Existing signals show a regular activity

  • Social networks

    34,961 6,370

  • Activities

    constructiontech martech

  • Technologies

    Data Analytics

  • Entity types

    Startup

  • Location

    C. Motilla del Palancar, 15, 28043 Madrid, Spain

    Madrid

    Spain

  • Employees

    Scale: 11-50

    Estimated: 84

  • Engaged corporates

    6
    1 5

  • Added in Motherbase

    5 years ago
Description
  • Value proposition

    [Automatic translation follows] The Art of Measurement at Ayesa Company

    The Art of Measurement is a strategic Digital Analytics consultancy.

    Strategic, because we see analytics as a business tool. As the source of insights to correctly define the company's online strategy and agilely manage its online activity, showing them the path to achieve their objectives.

    Digital because we think that web analytics has evolved. We have moved from the analysis of campaigns and web activity to a scenario where we need to integrate various data sources and visualize them so that the information is actionable. Analytics must be integrated with company management systems (CRMs) to effectively manage large volumes of information (big data) and serve as a guide to future events (predictive analytics).

    Our work is completely personalized and we generate a measurement strategy according to each online business. We manage as analysts at a strategic level to help clients identify the metrics that are important to achieve objectives, creating dashboards to optimize our actions both in marketing and in the different channels of the business network.

    Digital Analytics, Dashboard, Big Data, Predictive Analytics, Google Analytics, Adobe, Webtrends, Marketing, Testing, Strategy, and Web Analytics

  • Original language

    El Arte de Medir an Ayesa Company

    El Arte de Medir es una consultora estratégica de Analítica Digital.

    Estratégica, porque vemos la analítica como una herramienta de negocio. Como la fuente de insights para definir correctamente la estrategia online de la empresa y gestionar ágilmente su actividad online, marcándoles el camino para conseguir sus objetivos.

    Digital porque pensamos que la analítica web ha evolucionado. Se ha pasado del análisis de las campañas y de la actividad web, a un escenario donde necesitamos integrar diversas fuentes de datos y visualizarlos de forma que la información sea accionable. La analítica debe integrarse con los sistemas de gestión de la empresa (CRMs) para gestionar eficazmente grandes volúmenes de información (big data) y servir de guía de cara a los acontecimientos futuros (analítica predictiva).

    Nuestro trabajo es totalmente personalizado y generamos una estrategia de medición acorde a cada negocio online. Logramos como analistas a nivel estratégico ayudar a los clientes a identificar las métricas que son importantes para lograr objetivos, creando cuadros de mando para optimizar nuestras acciones tanto en marketing como en los distintos canales de la red del negocio.

    Digital Analytics, Dashboard, Big Data, Predictive Analytics, Google Analytics, Adobe, Webtrends, Marketing, Testing, Strategy, and Web Analytics

  • El Arte de Medir – Analítica Digital y Consultoría de Negocio online

    El Arte de Medir es una consultora estratégica de Medición Digital que une la Precisión a la hora de trabajar con datos y la Pasión a la hora de analizarlos

    • https://elartedemedir.com/
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