Entity
  • True.

    Created in 2013
  • BETA

    Up & running (A)
    Existing signals show a regular activity
  • Social networks

    3,101 10,850
  • Activities

  • Entity types

  • Location

    Francis St, London SW1P 1QP, UK

    London

    United Kingdom

  • Employees

    Scale: 11-50

    Estimated: 60

  • Engaged corporates

    29
    0 28
  • Added in Motherbase

    5 years, 8 months ago
Description
  • Value proposition

    True is a consumer specialist investment and innovation advisory firm managing ~$1bn of assets, investing across the consumer, retail, leisure and technology sectors.

    True's VC Fund focuses on Pre-Seed to Series A, investing up to £2m in companies like Jitty, JENA, Boy Smells, By Rotation, and SeeChange. True's Private Equity Fund primarily focuses on growth equity and buyouts, with portfolio companies Ribble Cycles, Zwift, The Cotswold Company, Hush, Apparel Brands and more.

    True is also the future-focused partner for global corporates and household brands such as Marks & Spencer, Associated British Foods, Warner Bros. Discovery, 7-Eleven, and TJX, helping to navigate uncertainty and drive growth in a net zero world.

    Venture Capital, Private Equity, Innovation Consultancy, Business Community, Start-Up Growth, Investment, Sustainability, B Corp, Purpose-Driven, Retail, and Consumers

  • True - reimagining business through innovation and investment

    A unique model for investing, innovating & growing

  • https://www.true.global/
Corporate interactions BETA
Corporate TypeTweets Articles
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11 Nov 2024


Sequoia Capital
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Startup accelerator & VC, Venture Capital and Private Equity Principals
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Google
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IT services, Software Development
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20 Nov 2018


Telefónica
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Other

28 Jan 2020


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