Value proposition

Creating joy from grape to glass.

Life is for living to the fullest, which for us means creating great tasting wines we know our customers will love and enjoying every step of the journey from grape to glass.

Since launching in 2000, we’ve sold over 100 million bottles to wine lovers in the UK, offering every style imaginable, catering to all palates and preferences.

We’ve built our range over the years by working hand in hand with talented independent winemakers across the globe to create and source exclusive wines, as well as using ratings and reviews from our customers to develop more of what they like.

A big part of what makes us so unique in the wine world is that we like to turn our specialist subject into something that’s accessible and fun for all, from total beginners to seasoned pros. And as a Virgin brand through and through, we go that extra mile to deliver an experience that’s extraordinary. Cheers to that!

Wine, Spirits, and Gifts