Value proposition

Marketing organization promoting Switzerland worldwide as an attractive and diverse travel destination.

Switzerland Tourism is the national marketing and sales organization for Switzerland. ST positions Switzerland as a tourism brand standing for quality, naturalness, authenticity, sustainability and modernity, under the overall concept of “Swissness”. To do so, ST develops a systematic marketing programme that it implements creatively with its partners through a full range of promotional and sales techniques. Headquartered in Zurich, ST is present in 26 countries, employing 239 staff.

Destination Marketing, Tourism, Switzerland, Online Marketing, Social Media Marketing, Counselling, Advice on Meetings, Incentives, Conferences, Events, and Communication