Value proposition

pakt is a cross-cultural strategic consultancy.
We are your cultural discovery team.

This is the age of cultural rediscovery.
Now is time to create new narratives and symbolic power.

The functional benefits of brands, products or services disappeared in the last decade. Now, brands communicate how they add value and meaning to their users’ lives.

It is about how we contribute to their lives.
We discover what it means for people and create a symbolic meaning.

We no longer see disability; we see possibility. We no longer see the wheelchair; we see mobility. The meaning of everything we know is changing rapidly. Are you ready to rediscover them?

We have expertise in cross-cultural strategy and build successful symbolic brands and narratives through our semiotic and strategic analysis.

We are a global community of cultural strategists, semioticians, creative thinkers and designers from different backgrounds, disciplines and cultures.

semiotics, creative strategy, brand positioning, cultural analysis, storytelling, communication strategy, cultural insight, scenario planning, strategic foresight, multisensory experience, social semiotics, sensemaking, creative strategy, sensory semiotics, creative strategy, and systems thinking