Value proposition

Driving positive impact business - introduced the B Corp movement and founder of B Lab in Spain

Roots for Sustainability (R4S) is a social impact agency that designs, implements and evaluates transformation projects for companies, non-profit entities and governments in the fields of sustainability, social impact and inclusive businesses.

Our purpose is to transform organisations to improve their social impact and contribute to achieving an inclusive, prosperous and sustainable economic model.

R4S founded the B Corp movement in Spain and has been the country partner there of B Lab Europe during the period 2015-2019; is the founder and holds the presidency, as a member of its Board of Trustees, of B Lab Spain (foundation that promotes the B Corp movement in Spain); and is co-founder of B Corp Way (B Lab Europe’s corporate strategic transformation services platform).

Furthermore, R4S is co-founder and board member of GEAccounting (a non-profit economic interest group promoting social accounting).

Social Innovation, Inclusive Business, Impact Metrics, Entrepreneurship, Sustainability, and B Corp