Value proposition

Smart Money People is the UK’s dedicated financial review website 💬

Smart Money People is the UK’s dedicated financial review website 💬 Consumers come to share feedback about the financial world and financial firms come to understand the voice of the customer.

Launched in October 2014, Smart Money People has come a long way. In fact, we’ve grown to become the UK’s largest financial review website. Sometimes called the ‘TripAdvisor’ for finance, we’ve featured widely across the media including BBC News, The Sunday Express, The Daily Mail, The Daily Mirror, The Scotsman, The Economist’s Intelligence Unit, Spectator Money and more. We’re 100% independent and dedicated to remaining a trusted source of financial services and consumer insight.

Our mission is to power a better financial world. To help achieve this, we work with some of the biggest (and smallest) financial firms across the UK. We work with firms that sell products such as mortgages, credit cards, current accounts, savings accounts and business banking as well as car, home, life and pet insurance and much more. We use the power of consumer reviews to help increase trust and transparency in financial services and to deliver industry-led customer insight.

We provide a review subscription service for firms that want to engage with their customer feedback on Smart Money People. We also help firms unlock unique insight so they can deliver exceptional customer outcomes, enabling them to be at the top of their game.

We run three leading awards that put the customer at the heart of financial services and help us to find the best providers on the market. Our events include The British Bank Awards, Consumer Credit Awards and Insurance Choice Awards. The awards are widely recognised as the ultimate symbol of excellence across the finance industry.

Visit our website if you want to supercharge your customer service and connect with the people that matter the most.

Customer Experience, Financial Services, Customer Reviews, Brand Advocacy, Customer Loyalty, Trust Building, Community Building, and Insight