Value proposition

show up early | be home late | step outside the shadow | beat anonymity | beat boredom ✌️ bodyglowing since 2018

🦺 Making your body glow since 2018.

GOFLUO bridges the gap between the functionality of reflective outerwear and a cheerful aesthetic design. A mission to brighten everyday life, translated into accessible and eye-catching designs that remain relevant throughout time.

✌️ The inventor of the BODYGLOWER. Yes, that’s us!

👋 Say goodbye to your fixed notion of reflective jackets, rainwear, cycling bags and sportswear. Go-getters with an active lifestyle indulge yourself to designs that move seamlessly into your daily routine, match with your garderobe and yet beat anonymity & boredom.

🏅 Never choosing between function & fashion. Best of both worlds.

🌈 Your go-to brand for trendy smart outdoor accessories that make you visible in style.

🌍 Looking around the world for opportunities to brighten your day.

🚴‍♀️ Always On-the-move items that offer innovative & creative solutions for urban mobility.
Our purpose is to power movements and active lifestyles for the betterment of people and our planet.

👉 We motivate you to go-go-go with the flow. To show up early, to be home late, to step outside of the shadow & claim your presence wherever life takes you.

🙋‍♀️ Founded by Julie Vets, mom of three, daughter of the milkmen, fascinated by finding the perfect match between style and function, lover for everything lurex, devoted dislike for velcro.

⚡️ Breaking the rules.