Value proposition

Promoting Sports & Fitness Participation and Industry Vitality

SFIA, the trade association of leading industry sports and fitness brands, enhances industry vitality and fosters sports and fitness participation through research, thought leadership, product promotion and public policy. SFIA produces the industry leading National Health-through-Fitness Day on Capitol Hill as well as representing the industry on trade and consumer issues. More information about SFIA can be found our www.SFIA.org

SFIA Overview:
The Sports & Fitness Industry Association is the premier trade association for:

* More than 1,000 sporting goods manufacturers, retailers and marketers in the sports products industry;
* Representing over 3,000 business locations, plants and distribution centers;
* Employing more than 375,000 people; and
* Generating $60 billion in domestic revenue and $15 billion in international revenue, wholesale dollars.

Our purpose is to support our member companies and promote a healthy environment for the sporting goods industry by providing access to insight, information, influence and industry connections. SFIA enhances industry vitality and fosters sports, fitness and active lifestyle participation.

trade, public policy, research, education, business, sport, sports industry, fitness, and fitness industry