Value proposition

Market insights that help businesses truly understand their audience to grow their impact. Certified B Corp.

We believe a circular economy - one that designs out waste, keeps products in use and regenerates nature - is the best plan we have for solving the challenges of our time.

Founder Lindsey Boyle advised the world’s biggest tech, food, and clothing brands before dedicating her energy to developing circular ecosystems that support better futures for people, the planet and profitable organizations.

What do we do? We research motivations and find your biggest opportunities to help people make pro-climate choices.

Together, we’re growing a circular network headquartered in Victoria, Canada and connected to innovators around the globe.

Join us. Let’s change the climate.