Value proposition

Beauty is everywhere and everyone is beauty(ful)

We make-up is an Italian Cosmetics Digital Native Vertical Brand based in Milan, the heart of the Beauty Made in Italy.

We have been founded by some of the most important personalities in the beauty sector, with +50 years of experience in the cosmetics industry and a working portfolio comprising all the major beauty brands in the world.

We Make-up has been created with the mission of making high-quality cosmetics accessible to everyone.
Thanks to a smart Business Model and a long-lasting expertise, We make-up is able to bring you top-quality products, with an exceptional customer's experience, innovative design and at a revolutionary price.

How do we do this?

We source our products only from the best quality producers
We cut all intermediaries
We sell only through our website.

But We Make-up is much more than this...

We love colors, We trust quality, We care about the details, but especially We care about YOU, and that's, for us, the key to make the difference.

Become part of the Beauty Revolution!

We Make-up and You?