Value proposition

“It was funny because all the girls in New York seemed to change their name to Sheena after that. Everybody was a Sheena.”

A Milan based female clothing brand, SSheena advocates a new, contemporary way of being a woman in a restless time made by exaggerated visual imageries of the female identity, as it was in the New York of the Ramones when Sheena is a punk rocker used to represent the only possible identity for any cool girl in the city.
Pushing the boundaries between art and fashion, SSHEENA is the suggestion of an aesthetic mood shaped by the darker era of Expressionism, the vibrant lines of Futurism and the most controversial pop inspirations.
The designer signs each collection playing with her signature knitted fabrics, perfect to create architectural silhouettes embellished by the sharpest Italian tailoring. Each collection is essential, praises originality and repudiates any limit but the pureness of a clean-cut.

A fleeting feminine version, however daring, however androgynous, solely and exclusively influential without showing off: break away, dress SSHEENA.


Moda, Fashion, Made in Italy, and Design