Value proposition

Football is a team game and so is social change

Common Goal is a global impact movement for the world of football, rooted in the belief that the world’s most popular sport is one of the few cultural forces strong enough to help shift society towards a more sustainable and equitable future for all.

The movement unites organisations, athletes, clubs, brands and other stakeholders in football to radically collaborate towards the wellbeing of our people and planet. To do so, Common Goal develops scalable impact solutions to tackle humanity’s biggest challenges and provides opportunities for everyone that is part of the football community to contribute.

Common Goal is a movement for everyone that loves football and wants the game to be the best version of itself, driving positive transformation within the game and inspiring everyone to work together in support of our people and planet.